Social Marketing

For prevention to be successful, programs need messages that resonate with young teens, and ways to deliver them that are authentic and captivating.

We found that Start Strong sites had the most success when they applied the principles of social marketing—including building loyalty to their program’s brand, meeting teens where they are, and harnessing cultural trends—to spread their messages and knowledge.

Keep reading for tips on how to use the best practices of social marketing to reach kids online and offline in creative, engaging ways.