Our kids are spending more and more time on social media sites like Facebook and Tumblr. We knew that we couldn’t just do outreach and events offline. We had to find a way to connect with them online, too, and in a seamless way.
Whenever we had an offline event, we always found ways to promote it before, during and after by posting content about and from the event on our online platforms. In addition, we also ran a blog and invited our older teens to write there, which allowed us to drive discussions online without having to host offline events or workshops.